The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

Aishwarya Gairola has been appointed as Influencer Marketing Lead at Colgate-Palmolive India. She made the announcement of ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

The growing trend of influencers and celebrities promoting health-related products can be dangerous for both themselves and ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

The spending has increased 25-35 percent year-on-year from IPL 2024, and brands are finding it a value proposition, with ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Influencer marketing is more than just a trend; it’s a game-changer in the way brands connect with audiences. But with great influence comes even greater responsibility. In an era where consumers ...

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

XRP holders have ridden a rollercoaster—since its 2017 peak of $3.84, it’s settled around $2 by March 31, 2025, boasting a $120 billion market cap with its bank ...