The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

Aishwarya Gairola has been appointed as Influencer Marketing Lead at Colgate-Palmolive India. She made the announcement of ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

The growing trend of influencers and celebrities promoting health-related products can be dangerous for both themselves and ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.