Social media has sprouted into a career opportunity for many creators, but with the TikTok ban looming of their head, some ...

Influencers have typically thrived during shaky times, from the pandemic recession to sky-high inflation. But something is ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities together under the Creo brand. This strategic shift aims to centralise ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Influencer marketing is more than just a trend; it’s a game-changer in the way brands connect with audiences. But with great influence comes even greater responsibility. In an era where consumers ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...