Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

This guide breaks down the Aaker Brand Equity Model into five practical pillars, showing you how to stop decorating a hobby and start building a real, defensible brand. If you're a business owner and ...

KKR is another of our holdings that is DOWN for the year. The limited partners in KKR’s private equity funds have also gotten back almost 2X the capital. KKR is currently raising over a billion ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big ...

** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** Ruger’s purchase of the Marlin ...

Digital mortgage provider Beeline Holdings, Inc. (NASDAQ:BLNE) (Beeline) announced Monday that it completed its initial round of blockchain-recorded BeelineEquity transactions. This achievement, ...

In this op-ed, Teen Vogue style director Alyssa Hardy explores the complex legacy of the Victoria’s Secret Fashion Show, and how the brand has learned important lessons other fashion brands seemingly ...

Brad Keller pitches for the Cubs during the regular season. Patrick McDermott / Getty Images As Brad Keller emerged as the Chicago Cubs’ most valuable reliever this year, he said with complete ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition. The retailers ranking in the top 13 (first tercile) include a mix of national and ...