A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Psychology has uncovered why you might be drawn to the color blue, and it has a lot to do with your personality and lifestyle ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Not only have brands managed to squeeze incremental bits of extra performance (including extra brightness) out of standard, ...

Keen to blaze your own trail? Creating your own unique designs using Blurb is more flexible than pretty much any of the best ...