The fastest growing ad-supported digital media channel is Retail Media Networks (RMN’s). It’s a retail-owned digital platform that sells ad space to marketers. With RMNs advertisers gain ...

That’s the conclusion of BIA’s newly released 2024 U.S. Local Advertising Forecast, in which the research firm’s Advisory Services arm estimates local ad revenues across all media in the U.S. will ...

For that view, national/local TV/CTV advertising for the entire year of 2025 is estimated to sink 13.5% to $60.5 billion -- down 5.4% -- without the big political advertising revenues of a year ago.

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6 ...

Mohegan is launching an ad network aimed at gamblers in casinos and other visitors to its resorts. Mohegan 2025-01-14T13:30:01Z Share ... and other local businesses. ...