Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

For lovers of versatile and unusual scents, matcha perfumes are emerging into the mainstream - offering everything from sweet and serene signatures to crisp, earthy blends... While the old faithfuls, ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth and vitality, offering scents that channel holistic wellness.

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

Take T’s quiz to figure out your perfume personality, with tips and fragrance recommendations from the experts. By Katherine Bernard Katherine Bernard is a journalist and screenwriter whose ...

Zara Cherry Smoothie vs Tom Ford Lost Cherry Zara Fleur D'oranger vs Jo Malone Orange Blossom We all know that feeling of dread when we reach the end of our favourite high-end perfume. Maybe it was a ...

The structure of a sweet perfume requires specific olfactory perfection that perfumers aim to master time and time again. “As a perfumer, I don’t always try to be literal when using gourmand ...