There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping ...

November updates for Microsoft Advertising, including Copilot enhancements, new video ad features, and improved audience targeting. As holidays near, advertisers launch holiday ad campaigns. Central ...

Push marketing prioritizes direct outreach to potential customers, while pull marketing aims to attract potential customers ...

A retail marketing campaign provides a pathway to expand your reach, connect with new and existing customers, and tell your brand story. With so many different ways you could take a marketing ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Cushman joined KemperSports in 2021 as sales and marketing director at Buffalo Creek Golf Club and the Yacht Club at Chandlers, two KemperSports-managed facilities in Rockwall, TX. She drove marketing ...

Former UFC champion TJ Dillashaw has claimed that the promotion poured millions into marketing Cody Garbrandt as the next big ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.