If the AR glasses that Apple dreamed of making were even doable, the costs would likely be too high to make them a viable consumer product. That’s exemplified by Meta’s recent entry into this space.

Apple CEO Tim Cook isn't only interested in augmented reality — he's all-in. Fresh reports suggest that he is entirely focused on beating Meta in the race to ...

In fact, according to Bloomberg ’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

According to Mark Gurman's latest Power On newsletter, the Vision Pro 2 will be lighter than its predecessor. The existing headset weighs a hefty 1.5 pounds, ...

Smartkem's Chairman and CEO Ian Jenks will be giving a presentation on MicroLED Display Commercialization*, which is part of the SID Business Conference taking place on Wednesday, May 14th at 9:30 am ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Here's what Apple might be working on before it introduces its first pair of augmented reality (AR) smart glasses.

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Apple is developing two new Vision Pro models: a lighter, cheaper version, and one that connects to Macs for streaming and enterprise use. Despite slow sales, Apple is pushing forward, aiming for Tim ...

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

Google showcased its new smart glasses as part of its effort to demonstrate the next generation of computing platforms beyond ...