The AI industry is now taking a page from the social media playbook.

Explore the fascinating history of advertising from the creative advertising revolution of the 1960s to today's data-driven marketing landscape. Based on your profile, your project requires a ...

ABSTRACT: This study explores the use of multimodal advertising strategies in the beauty industry, focusing specifically on luxury cosmetic brands. Through a detailed analysis of both textual and ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

Abstract: Persuasive content in online media, including native ads, significantly influences political attitudes, viewpoints, and financial interests. To differentiate between native ads and authentic ...

AI avatars of deceased people — or "deadbots" — are showing up in new and unexpected contexts, including ones where they have the power to persuade. They're giving interviews advocating for tougher ...

Abstract: Automated product advertising content generation aims to create compelling and persuasive ads to attract users. While various approaches exist to generate ad content, we adopt a ...

ABSTRACT: This study investigates the impact of personalized AI-generated video advertisements on consumer click-through rates (CTR), aiming to understand the effectiveness of personalized content in ...

To grab your audience’s attention on mobile, consider using mobile native advertising examples that blend effortlessly with user-generated content. Look at platforms like Instagram and Snapchat, where ...

Newly appointed Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. has made waves during his first week in office, pulling promotional vaccine ads and indefinitely postponing a critical ...