Grand Seiko's Most Iconic Watches Reflect a Legacy of Nature and Precision
The SBGA211 "Snowflake," SBGA413 "Shunbun", and more celebrate the brand's Japanese artistry and watchmaking excellence.
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A Cult-Favorite Seiko Diver Just Got Even More Japanese
This once-divisive, now-iconic dive watch gets a sunken treasure-worthy upgrade courtesy of another noteworthy Japanese brand ...
BEAMS and Seiko Reconnect for a Special-Edition Prospex Collaboration
BEAMS and Seiko have once again joined forces to create an exclusive watch collaboration, introducing a special edition of ...
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There’s a Great Seiko Dive Watch for Every Budget
From the affordable Seiko 5 Sports to the decked-out Prospex Marinemaster, the best Seiko dive watches are also the best bang-for-your-buck. Every product is carefully selected by our editors. If you ...
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Hot Take: The Seiko 5 Sports Mooneyes Limited Edition SRPL39
Seiko has released a flurry of special and limited Seiko 5 models since the collection staged a comeback in 2019. Today marks the debut of a new model, the Seiko 5 Mooneyes Limited Edition. Fans of ...
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Some of Seiko’s Best Starter Watches Are Extra Affordable Right Now
This Seiko 5 Sports diver offers a retro look with the faux patina dial and the Milanese-style mesh bracelet. It’s the type of watch you can keep on your wrist all summer long. Seiko’s 4R34 automatic ...