In the U.S. 38% of adults used social media to seek information about the 2024 presidential election. With sweeping content moderation changes on Meta platforms imminent—leaving it up to users ...

3. Enhanced Customer Engagement Social media lets you interact directly with customers and build a community around your offer that customers want to stay loyal to. Through comments, likes, shares ...

The homogenization of social media is a testament to TikTok’s success — AI-based recommendations simply crush the follow model — but when apps look so uniform, it doesn’t tend to persist ...

Social media could be your business's most powerful marketing tool from day one. Roughly a quarter of merchants downloaded a social selling app within the first 30 days of launching, according to ...

In measuring the success of our social media campaigns, we focus on a little R&R: Reach and Responses. Reach is all about seeing our content go beyond our follower count, ideally reaching an ...

In today’s digital landscape, social media has become essential for business success. With billions of active users across platforms, companies that master these channels gain unprecedented ...