If you’re in any way interested in the beauty industry, you’ll know that Korean skincare has become enormously popular over the last 20 years. It started with the occasional product, then people were ...

ATEEZ member Jung Wooyoung's latest ad campaign has shocked fans for its detailing and editing. The K-pop idol is seen ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went ...

For a soft, just-bitten look, start by lining your lips as usual and blur the edges with a fluffy brush. Add a dab of ...

Revolutionizing Skincare with Nitric Oxide. Nivora, a pioneering Korean skincare brand, is changing the landscape of ...

BTS member Kim Taehyung (V) is on the verge of completing his mandatory military service with his discharge scheduled for June 10, 2025.

Let’s be real—online shopping is a tedious task. You spend hours scrolling, add items to cart that you never check-out; and ...

As time passes, traces are left on our faces, but beauty knows no age limit. For mature skin, the right makeup and skincare ...

American sunscreens use outdated, less effective ingredients than Asian and European options. These Korean SPFs are at the ...

In addition to buzzy ingredients like exosomes and PDRN, growth factor serums are another type of futuristic formula on the ...

We asked dermatologists to break down everything you need to know about Korean overnight collagen masks. Read on for their ...