The Dodgers can chalk that lower figure up to the deal they made with superstar Shohei Ohtani, who agreed to defer most of his $700 million, 10-year ... of the biggest brands in sports face ...

This year's World Series proved to be more than a battle between two baseball teams - it was a contest between MLB's highest-powered franchises. Both the Yankees and Dodgers boast brand recognition ...

We consider fan base cultivation and on-the-field success to project the 10 most valuable NFL teams in the next five years.

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during ...

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Dubai Shopping Festival (DSF) is gearing up to celebrate its monumental 30th edition with the city’s greatest, most memorable ...

The names of the nominees for the Grand Prix d'Horlogerie de Genève are now all known but there is growing suspense over ...

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The Yankees and Dodgers are Major League Baseball's two flagship franchises, and they're also, not unrelatedly, two of the most recognizable brands in all of sports. On top of all that ...

This is the biggest deal Keurig has signed off since acquiring ... The move also aligns with Keurig’s expansion into energy, sports and ready-to-drink brands. The company first acquired a stake in C4 ...

Given the prominence of the storied brands involved, this year’s World Series is set to a water cooler discussion that reaches well beyond core baseball fans. All of this sets up how Fox Sports ...

The Yankees and Dodgers are set to face off when the World Series begins on Friday, and MLB is getting a matchup "between its two biggest brands," according to Jack ... and 26 for the Dodgers (L.A.