Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Dallas securing Flagg is a big deal, but not as important as New Balance signing the teenage situation to a multi-year sneaker deal before he began his college career. Flagg's sne ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Sure, Flagg won't be able to wear New Balance on the court for a year. But that's just a year. This time next year we'll be talking about what Cooper Flagg might do in the NBA.