Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust.

Data platform provider introduces configurable customer identity matching technology that operates within existing data ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their contact centers.

Agentic AI may still be rare—but Salesforce’s Agentforce 3 is already redefining what intelligent automation at scale could ...

Financial technology company introduces virtual AI agents to automate workflows and provide real-time insights for QuickBooks ...

Governance and simplification are no longer optional; marketers must streamline their stacks to regain control, cut waste and ...

If Google’s search deal with Apple ends, it won’t just rattle services revenue — it could reshape how Big Tech funds user ...

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility ...

Accessibility laws are tightening while most sites remain non-compliant. Legal and financial risk is growing, especially for ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...