Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Log in to iCloud to access your photos, mail, notes, documents and more. Sign in with your Apple Account or create a new account to start using Apple services.

Apple Inc. ... Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its consumer electronics, software and online services.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

Explore the new Apple iPhone 17 with exciting deals, features, and upgrade options available now at AT&T.

3 days ago · Google’s technology provides the “most capable foundation” for Apple’s future in AI, the companies said.

4 days ago · Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch later this year, the two companies announced Monday.

4 days ago · Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company …

1 day ago · A coalition of nearly 30 advocacy groups is calling on Google and Apple to remove access to social media platform X and its AI app, Grok, from their app stores after Grok allowed users to …

2 days ago · Wall Street analysts applauded the new Apple-Alphabet deal as one that would bolster the investment case for both companies.