AdExchanger | News and Views on Data-Driven Digital Advertising …
Subscribe. Join the AdExchanger Community. Join Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to ...
Ad Exchange News Archives | AdExchanger
Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […] Tagged in: ai.
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Login - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
Latest - AdExchanger
Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet. BY Victoria McNally // November 1st, 2024. Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports ...
Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 …
Feb 14, 2024 · IAC-owned Dotdash Meredith saw healthy margins, an increase in traffic and better ad pricing in Q4, which led to a 9% YOY increase in digital ad revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters and lead earnings calls, IAC CEO Joey Levin told investors during the company’s earnings call on Wednesday ...
Platforms - AdExchanger
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”. From Meta to TikTok to Amazon to Google, read the latest news about the advertising trends affecting platforms, from data privacy and regulation to platform updates and features.
AdExplainer: What Is Advanced TV? - AdExchanger
Jun 23, 2022 · Think of advanced TV as the umbrella term with addressable and convergent TV as specific techniques. “Advanced TV” refers to anything that is not traditional, over-the-air broadcast TV. It represents the “move beyond demos to more precisely distribute, target and measure” TV content across households and devices, said Jes Santoro, SVP ...
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.