If your CPC is way above the normal $1.50–$3.00 benchmark, start with your keyword list. ✔️ Spend time researching stronger, high-intent keywords ✔️ Use tools like Google Keyword Planner (or even your favorite AI chatbot) ✔️ Review your negative keyword list, if it’s empty or tiny, it’s costing you money ✔️ Check your quality score – Your ad, keywords, and landing page should all align with the user’s intent. Small adjustments can significantly lower your costs and improve your results. #CarSale
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