Nike Returns to Familiar Strategy With Kaepernick Ad Campaign

Technologies on Instagram: "In 2018, Nike redefined “just doing it” by naming Colin Kaepernick the face of its 30th-anniversary “Dream Crazy” campaign, delivering a powerful narrative of resilience—“Believe in something. Even if it means sacrificing everything”—that polarized the globe yet drove a stunning 31% surge in online sales, added roughly $6 billion to brand value, and sparked an estimated $163 million in media exposure, ultimately earning Cannes Lions, D&AD, One Show awards, and the tit

Business | Wealth | Finance on Instagram: "When Nike launched the “Dream Crazy” campaign in 2018 with Colin Kaepernick as the face, it wasn’t just an ad—it was a cultural moment. Kaepernick, known for kneeling during the national anthem in protest of racial injustice, had become one of the most divisive figures in America. Choosing him was bold, risky, and unforgettable. The backlash was loud. Critics burned shoes, hashtags for boycotts trended, and politicians called out the brand. But Nike ref

Self Improvement | Inspiration on Instagram: "In 2019, Nike shook the advertising world to its core with its “Dream Crazy” campaign, starring Colin Kaepernick. The controversial ad, featuring the former NFL star known for his protest against racial injustice, ignited a storm of reactions across the globe. Bold and unapologetic, it challenged viewers to fight for what they believe in—regardless of the consequences. The world was split. Supporters hailed Nike for standing up for social justice, wh